Story

Ludo Kids Learning

The pandemic has changed the way students study. Nowadays,

• students have been forgetting fundamental concepts, formulas etc. Due to school lockdowns.
• Online classes have made it difficult for students to focus on their studies.
• Students are missing their fun way of learning like they used to do in pre-pandemic schools.
• Parents are worried about their children’s online education.

To solve all those issues,

• we came up with the Ludo kids learning app, for learning through gaming,
• where kids can gain knowledge and also have fun doing it.
• It will have fun learning games for 1st – 5th-grade children.
• We also provide learning progress reports to parents and teachers to help their children to learn better.

Our App features

• Users can log in and select their grade and preferred language,
• We have 13-15 different games for each grade.
• Games are Puzzles, sudoku, words hunt, mathematical games for addition and subtraction etc.
• The games will be like every step of a game will have learning lessons followed by questions related to that learning.
• Hints will be available for answering questions throughout the game.
• Each correct answer will get a few in-app coins to use in different games and levels.
• If they failed in any level of the game they can try as many times as they want by simply watching ads.
• Children can play as a team and also can compete with other players, friends.

Total Addressable Market analysis:

• Targeted customers are 6 – 10-year-old children.
• According to census data, there are 130M students in that age group.
• In Tamil Nadu alone, there are 5.7M students.

Our vision:

is to make learning fun and to encourage children to engage in learning concepts and general knowledge.

Product Roadmap:

Phase 1(0-8 Months):

• App development and launching Tamil Nadu
• Providing 10 to 15 learning games for each grade.

9-12 months:

• Collecting feedback on working and features of the app

13-18 months:

• Expanding our app in other states in India and the app will provide a few more games and   features.
• Introducing Augmented reality (AR) and Virtual Reality (VR) games.

Marketing strategy:

• partnering with schools to suggest our app for their children.
• Marketing through social media platforms, advertisement and conducting surveys or polls.
• Advertising through television local channels
• Marketing through social media and YouTube influencers.
• Tie up with other apps to promote.

Funding:

• Providing our app as a free download
• Capital expenses and salaries for our programmers and designers requires = 2,000,000Rs
• Marketing and promotions requires = 300,000 Rs
• Total Estimate : 2,300,000 Rs

Revenue projections:

• Projected downloads for first-year = 100k.
• On market average, there will be 10% – 30% daily users.
• We will get 5000 – 29,000 INR per day through ads, in-app purchases and subscriptions.
• 2,030,000 – 10,900,000 INR per year.

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